On Friday, June 26th, history was made in the United States as the Supreme Court legalized same-sex marriage in all 50 states. Luxury brands, fashion icons, and celebrities all took to social media to show their support and celebrate the decision, using the hashtag #LoveWins. These companies and celebrities even changed their profile pictures to their own logo or selfie with a rainbow filter to honor international Pride week. Big names like Rachel Zoe, CFDA, and Marc Jacobs all took a stand for equality and freedom in love and marriage. The support shown throughout Twitter and Instagram also creates a connection on a personal level between the consumer and brands. Check out the support shown throughout the fashion industry below!
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